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Design Subcription What Works
Botim
Botim is the UAE's first and only ultra-platform, transforming from a beloved communication app into a comprehensive service provider. Our task was to design, develop, and brand a compelling landing page to attract and convert potential users, with a focus on mobile accessibility.
Mobile Banking
The primary goal was to create a visually engaging and informative landing page that highlights Botim’s expanded services, driving user engagement and app downloads.
24 month
About The Project
Challange
Creating a landing page that effectively communicates Botim's new value proposition while ensuring ease of use and accessibility. Given that 70% of users access the site via smartphones, it was crucial to adopt a mobile-first design strategy. The challenge was to balance visual appeal with functionality, ensuring the page performs well across all devices and resonates with the target audience.
Approach
Our approach began with thorough research into the target audience’s preferences and needs. We utilized Figma for design and Webflow for development, adopting a mobile-first strategy to ensure the landing page was highly responsive and user-friendly. Using these tools, we crafted an intuitive interface that aligns with Botim’s brand identity. The front-end development focused on creating a fast, interactive experience, with performance optimization techniques ensuring quick load times. We integrated analytics tools to track user behavior and iteratively refine the page for maximum engagement and conversion.
User Engagement
We integrated interactive elements such as animations, micro-interactions, and engaging call-to-actions to captivate users and encourage exploration. By closely monitoring user interactions with these elements, we gained valuable insights that helped us refine the user experience further. This continuous engagement ensured that the landing page remained dynamic and responsive to user needs, ultimately leading to higher conversion rates and user satisfaction.
Branding & Logo
We developed a cohesive brand identity for Botim that aligns with its mission and values. This included creating a memorable logo, selecting a vibrant and inclusive color scheme, choosing readable typography, and designing custom icons and graphics to enhance visual engagement and convey professionalism and creativity.
