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Design Subcription What Works
Useful School
Useful School offers practical, pay-what-you-can virtual classes for beginner and advanced creatives, focusing on leveling up the skills and confidence of people of color.
Education & Non-Profit
The primary goal was to create a visually engaging and informative landing page that highlights Useful School’s mission, classes, and unique pay-what-you-can model, driving user engagement and sign-ups.
12 month
About The Project
Challange
Creating a landing page that effectively communicates the unique value proposition of Useful School while ensuring ease of use and accessibility. The challenge was to balance visual appeal with functionality, ensuring the page performs well across all devices and resonates with the target audience. We also aimed to make the platform fun and engaging to encourage exploration and interaction.
Approach
Our approach began with thorough research into the target audience’s preferences and needs. We utilized Figma for design and Webflow for development, adopting a mobile-first strategy to ensure the landing page was highly responsive and user-friendly. Using these tools, we crafted an intuitive interface that aligns with Useful School’s brand identity. The front-end development focused on creating a fast, interactive experience, with performance optimization techniques ensuring quick load times. We integrated analytics tools to track user behavior and iteratively refine the page for maximum engagement and conversion.
Accessibility for All Users
Our design approach prioritized accessibility to ensure that the Useful School landing page is inclusive and easy to use for everyone, including individuals with disabilities. We adhered to Web Content Accessibility Guidelines (WCAG) to provide a seamless experience for all users.
Branding & Logo
We developed a cohesive brand identity for Useful School that aligns with its mission and values. This included creating a memorable logo, selecting a vibrant and inclusive color scheme, choosing readable typography, and designing custom icons and graphics to enhance visual engagement and convey professionalism and creativity.
